The products had to seduce consumers and to do so they disguised and often this made them more real than life. Now that era now seems to be over.
Health crisis happened. Photoshop has therefore died, the additives disappear and the products show themselves in their simplest form.
The exposure of the packaging reflects the exposure of the products. For a well-known French spread ‘’ ’Casino’ ’, the exposure is complete: introductory speech, elimination of palm oil and completely naked packaging.
This trend is really here to stay. The packaging found on shelves (labels and folding boxes) is now refined and places the product at the center of marketing.
These are great challenges for packaging manufacturers.
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